LOD Club joins Nepal Premier League as entertainment partner

LOD Club will take on the role of entertainment partner for the entire duration of the upcoming tournament. The announcement was made by the club's Chief Executive Officer, Shrestha, ahead of the matches. The third season is scheduled to begin on Monday at the Tribhuvan University Cricket Ground located in Kirtipur. According to the club leadership, the collaboration aims to promote the entertainment sector alongside athletic competition. Officials pointed to the rising interest in cricket and higher participation levels as key drivers for joining the tournament. The initiative is expected to boost the appeal of sports and entertainment among young people. This follows previous involvement, as the venue also partnered with the tournament during its second season. Organisers believe that aligning athletic tournaments with entertainment initiatives provides a valuable platform to engage youth and expand the reach of competitive games across the country.