Brand
WeNepal brand and press kit
Logos, colours, type and ready-made files for press, partners and anyone writing about WeNepal, with the rules for using them.
Last updated:
About WeNepal
WeNepal is independent news for Nepal, reported and published by the WeNepal newsroom, in Nepali and English, on the web, in the app, by email and on social media.
The name is one word with a capital W and a capital N: WeNepal. In Nepali it is वीनेपाल. Please don’t write “We Nepal”, “WENEPAL” or “Wenepal” in running text.
The pulse mark
The mark is a blue N crossed by a crimson news pulse. The pulse always runs left to right and ends in a gold live dot. Crimson and blue are the colours of Nepal’s flag; the gap where the pulse crosses the N is part of the mark and is never filled.
Tagline: Nepal, in minutes.
Logo
Use the files exactly as they are. Full colour goes on white or light backgrounds; the white version goes on ink, crimson, blue, the brand gradient or a plate over photos.
Primary mark
Use the full mark at 48 px and above. From 24 to 47 px use the compact mark under Favicon.
Full colour, transparent
White on ink
White on crimson
White, transparent (shown on blue)
White on brand gradient
One colour black, transparent
Horizontal lockup, English
The main logo: mark, WeNepal wordmark and “Independent news for Nepal”.
Horizontal lockup, Nepali
The same lockup with the Nepali descriptor “नेपालको स्वतन्त्र समाचार”.
Vertical lockup, bilingual
For square and tall spaces. It carries both the English and the Nepali name.
Wordmark, English
The name on its own, for places where the mark already appears nearby.
Wordmark, Nepali
वीनेपाल, set in Mukta.
App icon
Square and rounded app tiles. The app stores apply their own corner mask to the square version.
On crimson
On ink
On white
On brand gradient
On blue
Favicon
Browser tab and home-screen icons. Small sizes use the compact single-spike mark.
Website favicon (ICO, SVG, touch icon)
Favicon on crimson
Favicon on ink
Favicon, transparent
Compact mark for 16 to 32 px
SVG files that contain words (the wordmarks and lockups) use the brand fonts Outfit and Mukta. If those fonts are not installed, use the PNG files, which already contain the correct lettering.
Colours
Use palette colours only. Text and background pairs on WeNepal meet a contrast ratio of at least 4.5:1. Click a value to copy it.
Core colours
WeNepal Crimson
wn-crimson
Primary colour, breaking news and calls to action. The crimson of Nepal’s flag.
Crimson Deep
wn-crimson-deep
Pressed states and gradients.
WeNepal Blue
wn-blue
Secondary colour and links on light backgrounds. The blue of Nepal’s flag.
Sky
wn-sky
Links and interactive elements on dark backgrounds.
Gold
wn-gold
Highlights, the Pulse and the live dot. Accent only.
Ink
wn-ink
Dark background.
Slate
wn-slate
Raised dark surfaces.
Snow
wn-snow
Light background.
Paper
wn-paper
Raised light surfaces.
Text
wn-text
Text on light backgrounds.
Text on dark
wn-text-dark
Text on dark backgrounds.
Muted
wn-muted
Secondary text.
Status colours
Success
Confirmations.
Warning
Cautions.
Danger
Errors.
Gradients
Breaking
Breaking news only.
Brand
Covers, avatars and backgrounds.
Pulse
The Pulse digest.
Night
Dark backgrounds.
Print: no CMYK values are published yet. Ask us before printing and we will send print-ready values.
Typography
Three typefaces, all under the SIL Open Font License. Headlines and the wordmark use Outfit, body text uses Inter, and Nepali text uses Mukta with a line height of 1.7.
Outfit
Display: headlines and the wordmark. Weights 600 to 800.
Nepal, in minutes.
Aa Bb Cc 0123456789
© The Outfit Project Authors
Inter
Body text and interface. Weights 400 to 600, line height 1.5.
Independent news for Nepal, reported and published by the WeNepal newsroom.
Aa Bb Cc 0123456789 · NPR 1,25,000
© The Inter Project Authors
Mukta
Devanagari: 400 to 500 for body text, 700 for headlines. Line height 1.7, Devanagari numerals.
नेपाल, मिनेटमै।
वीनेपाल न्युजरूमद्वारा तयार र प्रकाशित नेपालका लागि स्वतन्त्र समाचार। ०१२३४५६७८९
© Girish Dalvi, Ek Type
Fonts are licensed by their owners under their own licences.
Clear space and minimum size
Keep a clear zone around the logo equal to X, the height of the mark, on every side. Nothing else (text, other logos, the edge of the page) enters that zone.
Minimum sizes
Shown at actual size on a standard screen.
24 px
Mark minimum on screen (6 mm in print). Use the compact mark from 24 to 47 px.
48 px
Full mark from 48 px.
96 px
Horizontal lockup minimum width on screen (24 mm in print).
72 px
Wordmark alone, minimum width (18 mm in print).
Do’s and don’ts
The logo works only when it looks the same everywhere.
Do
Use full colour on white or light backgrounds.
Use the white version on crimson, blue or the brand gradient.
Use the white version on ink and other dark backgrounds.
- Use only the palette colours on this page.
- Put the logo on an ink or white plate over photos.
- Download fresh files from this page rather than copying the logo from a screenshot.
Don’t
Don’t stretch 
Don’t squash 
Don’t skew 
Don’t rotate 
Don’t recolour 
Don’t use off-palette gradients 
Don’t add drop shadows 
Don’t add glow 
Don’t outline 
Don’t fade the mark 
Don’t use low contrast 
Don’t place on busy photos 
Don’t crop the mark 
Don’t rearrange the lockup 
Don’t change the font Don’t use old WeNepal logos. Only the pulse mark files on this page are current.
Other assets
Ready-made files for profiles, email, print and video. All are exports from the WeNepal brand library.
Social media profile pictures
Profile picture on crimson
Profile picture on ink
Profile picture on white
Social media covers and banners
Facebook cover, English, crimson
YouTube banner, English, ink
YouTube banner, Nepali, ink
X header, English, ink
Wide profile cover, English, ink (4:1, 3:1, 2:1)
Wide profile cover, Nepali, ink (4:1, 3:1, 2:1)
Link preview images
Link preview image, English, gradient (1200×630)
Link preview image, English, white (1200×630)
Link preview image, Nepali, gradient (1200×630)
Link preview image, Nepali, white (1200×630)
Web banners
Web banners, English, gradient (4 sizes)
Web banners, Nepali, gradient (4 sizes)
Email signatures
Email signature, English
Email signature, Nepali
Email signature, stacked
Email signature HTML snippet
Press pass, ID card and letterhead
Templates. Names, photos and numbers on press passes and ID cards are placeholders; only WeNepal issues real passes.
Press pass, front (English)
Press pass, back (English)
Press pass, front (Nepali)
Staff ID card, front
Staff ID card, back
Letterhead A4 (English)
Letterhead A4 (Nepali)
Video stills
Video outro still, 16:9
Video outro still, 9:16
Video end card, English
Video end card, Nepali
App store badges
The App Store and Google Play badges are Apple’s and Google’s artwork. Use them only to link to the WeNepal app, following their badge guidelines.
App store badges, English
App store badges, Nepali
Usage terms
The WeNepal name, the pulse mark, the wordmarks (WeNepal and वीनेपाल) and the lockups are trademarks and brand assets of WeNepal. We publish these files so that people can refer to WeNepal accurately. Using them means you accept these terms.
You may
- Refer to WeNepal or link to wenepal.com.
- Use the logo in press coverage, reporting and commentary about WeNepal.
- Use the logo in partner materials, but only after WeNepal has given you permission in writing.
You may not
- Suggest that WeNepal endorses, sponsors or partners with you, your organisation or your product.
- Use the WeNepal name or marks, or anything confusingly similar, in your own product name, logo, domain name or social media handle.
- Impersonate WeNepal or our journalists, or make your content look like WeNepal reporting.
- Alter the marks: no stretching, recolouring, rotating, cropping, effects, redrawing or combining them with other logos.
- Use the marks on or next to misleading content, political campaign material, adult content or gambling.
- Sell merchandise or anything else that carries the marks.
WeNepal may withdraw permission to use the marks at any time, and may ask you to stop using them.
The files are provided "as is", without any warranty.
Fonts are licensed by their owners under their own licences (Outfit, Inter and Mukta: SIL Open Font License 1.1). The App Store and Google Play badges belong to Apple and Google and are used under their own badge guidelines.
For anything not covered here, ask first: hello@wenepal.com · Contact us
Changelog
Last updated:
- Brand page and downloadable kit published.
- Description updated to “Independent news for Nepal, reported and published by the WeNepal newsroom”. Email signatures, letterhead, ID cards and video end cards updated to match.
- Wide profile covers (3000 px) added.
- The pulse mark chosen as the WeNepal logo. Logo family version 1.0.