China Targets 10 Percent Annual Growth in 2026–2030 Advertising Plan

China has officially released its advertising industry development strategy covering the 15th Five-Year Plan period from 2026 to 2030. The policy framework establishes a target of around 10 percent average annual growth for the advertising sector over the five-year timeframe. Official plans emphasize enhancing collaboration across the industrial chain while encouraging balanced progress among large, medium-sized, and small advertising firms. The policy document highlights that the Chinese advertising industry recorded notable progress throughout the 14th Five-Year Plan period from 2021 to 2025. National advertising industrial parks and specialized industrial clusters took shape, helping empower various sectors of the economy. Authorities aim to build upon these foundation achievements by driving digital transformation and deeper integration across related business sectors. Despite past gains, official planning documents outline several ongoing challenges facing the market. Weak domestic demand continues to place operational pressure on small and medium-sized advertising companies. Additionally, the sector faces hurdles regarding original creative output, innovation capacity, the development of market-leading enterprises, and balanced regional distribution, which the new strategy seeks to address through targeted policy support.